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Research papers

Knowledge discovery for efficient relationship marketing

Today’s business environment is going through fundamental changes. Market saturation, increased commoditisation, shorter product life cycles and above all increased competition and business risks are influencing the way organisations see and...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Wolfgang Schweiger
September 1, 1999
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Citation

Schweiger, W. (1999a, September 01). Knowledge discovery for efficient relationship marketing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/knowledge-discovery-for-efficient-relationship-marketing-